While Companies talk about best practices in production, Hiring, salaries. Some How the Idea vanishes when it comes to customer care.

Why can't companies have zero tolerance policies against poor customer care/Grievance redressal.

In Today's digital world a 6 Sigma in customer care is not only desirable but need of the hour too.

When companies can open accounts over SMS, Transfer Monies over tweets. Why do they need complaints in writing,Deposited in their branches, By Hand, In paper.? They dont want to acknowledge their customers problems.

Look around you will not find a single person who is not pissed off with his telecom service provider, his bank, his car company, his consumer durables company and what not. But he cant do anything about it.

Its time to use the collective digital strength of Indians and force companies to announce stringent customer care/service parameters.

Its time that even a single act of ignoring a customer is dealt strictly.

Its time to empower the front lines.

Investment in customer care can help companies reduce costs.

Cost of advertising and marketing.

Legal cost

brand damages.

Negative publicity.

It