In our daily life most of us must have done Marketing or Shopping or at least accompanied someone.

One cannot miss out one very important factor and that is ‘BARGAINING’.

The concept of ‘Bargaining’ is little bit complex for me. Well any concept is not bad till we use it properly. Whether it is a road side vendor or a professional sitting in an air-conditioned office, all of us deserve to get the actual price for the services or product.

Sometime I feel that this concept is the main reason for inflated Prices. The Seller very well knows that buyer will do bargaining, so quote higher price.

While buying anything all the consumer should focus on quality and the use of the product. Most of the time I saw that people more focus on free items and offers. Before going for these free items or offers, we should understand the strategy and actual cost. Consumer feels so happy if Seller reduces the price.

Bargaining is just a mutual agreement between both buyer and seller which needs a practice to save or take out hard earned money.

Be realistic and be open. Use the concept properly, so that both should satisfy.