quite often I watch movies , but offlate I like movies like" wenesday", " Maharathy", Khosla ka ghosla etc ...........These aremovies which keeps you locked to your seats for 2 and half hours, thereare lot of movies which spend a huge amount of money on differentmediums of advertising , would talk about innovation in marketingactivities to get footfall and audience coming to the theatres to watchtheir stupid action or drama which a person is not interested .
The concept of Marketing mix is remembered by all the directors andproducers , but the art of creating magic is forgotton in the bargainas Mr.Raj Kapoor /chopras .......and many used to do the art ofpersuading a person to be engrossed in the movie for the next couple ofhours leaving beside all his issues and problems in life and getrefreshed without clicking a button.
Lets hope of getting back what we have already lost , the magic, thepassion, the art , the culture and lot moree still to loose and figureout