For some years say 3 years, digital marketers have been worrying as what would be the next step of Google. This is nothing new because with some of Google updates like Panda, Penguin and now Hummingbird, the whole scenario has changed completely.

This year has experienced many changes in SEO and so from next year one has to be prepared. So here are some tips and tricks for digital marketers for 2014:

1. Helping through content

Today, building trust among customers has become very important. Content for helping would be more beneficial for you rather than content for selling. Customers have become more conscious when it comes to content because they have many sources today and thus they will not solely rely on your content, they will find a better one.

What to do?

Provide engaging content

Invest time in guest blogging

Provide free newsworthy content

Focus on quality than quantity

Establish your brand by posting latest articles

1. E-mail marketing

E-mail marketing is very inexpensive and effective way of communication and is sure to be the same in 2014. However, it is important to determine the tips behind turning e-mails interesting other wise most of them would go in scam folder.

What to do?

Tailored them into an interesting piece with catchy subject line

Segment your database in professional manner

Always send the data with specific message

Analyze your target audience always

1. Mobile mania

A recent data shows that 77% of mobile users use it for browsing and social media. Every now and then people are using it for surfing so why don’t you use them for websites. It would be much better then.

What to do?

Improve the look of your website on mobile

Improve your loading speed for each and every site

Social media happens mainly through mobiles, so be there

1. Social networks

In this socially driven world where everyone is stuck to social sites, you can’t afford to stay away. If there are so much people on social sites, you can imagine how it would benefit you in business. Today, social media has taken a new shape with people sharing content and having discussions with each other on various issues.

What to do?

Make your social network personal

Focus on quality than quantity

Find what is latest

Increase interaction rather than sharing

Amazing tips from the data observed

• Upload a video related to your content as 80% of people will watch video.

  
  




• Image quality act as strong persuading factor in case of products.

  
  




• Increasing SEO spending would do well for your business as it is still a great tool.

  
  




• If a user is accessing social sites through mobile then he will likely to re-tweet 66% more, pin a photo three times more and will be stuck to face book 40% more.

  
  




• When it comes to content sharing then always remember that LinkedIn is the top site for B2B marketing.

  
  

Still struggling as to what would be the next step of Google, then stop thinking right way. As whatever will happen, the above mentioned points will rule along with their relevancy.