THAMMA UNDERPERFORMS; EK DEEWANE KI DEEWANIYAT IS A HIT

The Diwali releases have proved to be a mixed bag. The biggest release, Thamma, has underperformed and is yet to cross the Rs. 100 crore mark, though it was released 9 days ago. The other release, Ek Deewane Ki Deewaniyat, has managed to strike gold, thankfully.

On Tuesday, October 21, Thamma opened at Rs. 23 crores, which was beyond expectations. The film fell to Rs. 18 crores on October 22, which wasn’t alarming. On Thursday, it collected Rs. 12 crores while on Friday, the film earned Rs. 9.50 crores. On Saturday and Sunday, it collected Rs. 12.25 crores and Rs. 11.75 crores respectively. The fact that it collected less on Sunday than on Saturday made it clear that all was not well with the film.

On Monday, Thamma fell to Rs. 3.85 crores, which was a big drop. The earnings jumped to Rs. 5 crores due to the Tuesday offer. On Wednesday, it collected Rs. 3 crores. Until Wednesday, its collections are Rs. 98.35 crores and it will cross the Rs. 100 crore mark today.

There is no major release this Friday and hence, Thamma will have another week to score. Crossing the Rs. 125 crore mark seems next to impossible and at the most, it can aim to collect Rs. 120 crores in its lifetime.

On the other hand, Ek Deewane Ki Deewaniyat, which was made at very reasonable costs, surprised one and all as it opened at Rs. 9.35 crores. It could have opened at Rs. 12-13 crores if it was not denied a release in single screens in many pockets. On Wednesday, October 22, it suffered a minor drop, collecting Rs. 8 crores and Rs. 6.25 crores on Thursday. Its Friday earnings were Rs. 5.75 crores. The collections on Saturday were Rs. 6.75 crores. While Thamma dropped on Sunday, Ek Deewane Ki Deewaniyat did not and it earned Rs. 7.25 crores. Similarly, while Thamma collected Rs. 3.85 crores on Monday, Ek Deewane Ki Deewaniyat earned in the same range – Rs. 3.65 crores. This was a feat, considering that Thamma’s opening was more than double that of Ek Deewane Ki Deewaniyat.

On Tuesday, Ek Deewane Ki Deewaniyat collected Rs. 4.50 crores due to the Tuesday offer. The collections of Thamma and Ek Deewane Ki Deewaniyat were the same on Wednesday – Rs. 3 crores. The collections of Ek Deewane Ki Deewaniyat until now are Rs. 54.50 crores. By the end of the day, it’ll collect around Rs. 57 crores.

The trend for Ek Deewane Ki Deewaniyat is fair and it’ll have a decent run in the coming week as well. Hence, it’ll collect more than Rs. 70 crores in its lifetime.