The Ad agencies are on their creative peak. There is a tough competition to stay noticed and strike a chord with the masses. Money is not any more the criteria to advertise. That has proof enough in many ad's for the Aditya Birla Group, Scorpio, HP, Visa card.

The latest to draw attention is the Lenovo - Think pad ad, by O&m. The ad has a very catchy punch line -Heavy on features light on weight. I was awe struck by the ad. It begins with number of buses aligning one behind the other, then many sumo wrestlers getting out of buses, people around are shocked to see so many of them parading majestically in a strange formation.

All the sumo wrestlers start running together uniformly in the shape of an aeroplane, the stunning part of the ad is that all of them look just the same, and the expression is just exact on each one's face....it is AMAZING! nOT just this the thrilling part of the ad is that they take off in the air and fly swiftly across the sky.

The entire commercial was shot in Sydney, Australia, in a busy central business area. .

Sources reveal that the entire area was evacuated for about a week's time for shooting the ad. The expenditure for the ad hasn't been divulged .

Enjoy the Ad!

https://youtube.com/watch?v=OesLO1hvN6U