India has been emerging as a hub not only for the small car market, but in the utility vehicle (UV) segment as well. The UV segment is the new sun of the Indian car market, which is shining bright despite the dark clouds of economic slowdown.
Indian manufacturer, Mahindra & Mahindra is one of the auto majors, whose focus have always been the UV and it has offered awe-inspiring products in the market.
Eleven years back, the company’s offering in the Indian market was the ground-breaking Mahindra Scorpio. The SUV changed the face and fate of the brand.
Market analysts and enthusiasts were stung with the beauty, class and capabilities of Scorpio. The competition was shattered like a crystal glass and Mahindra Scorpio inspired customers like never before.
Mahindra deserved all the glory it received. To bring Scorpio to life, the company’s engineers took five years - a massive time for any product to have been thought over before its launch.
After it was launched, Mahindra Scorpio stirred up the market. The company ate into Tata Safari’s market and clocked in 1,000 bookings within a week from launch.
The digits were enormous back then and the feat definitely labelled Mahindra Scorpio as the one of the successful models from the brand so far (Bolero bags the top position).
Style statement, niche class, adventurous, potent and thrilling, are the few tags that have been associated with this SUV which has recently scored a gigantic sales figure of 4 million.
India has been emerging as a hub not only for the small car market, but in the utility vehicle (UV) segment as well. The UV segment is the new sun of the Indian car market, which is shining bright despite the dark clouds of economic slowdown.
Indian manufacturer, Mahindra & Mahindra is one of the auto majors, whose focus have always been the UV and it has offered awe-inspiring products in the market.
Eleven years back, the company’s offering in the Indian market was the ground-breaking Mahindra Scorpio. The SUV changed the face and fate of the brand.
src: rediff.com