In the current era, Search Engine Optimization is necessary for every marketer and businessman. SEO is the process of affecting a website’s visibility on the search engine results pages for a target set of keywords/key phrases. SEO is a subset of search engine marketing. Internet Marketing and SEO became a very popular way of generating business leads and increasing sales.

Search engines use algorithms to calculate how worthy a page is to a relevant search query and the higher the position of a web page on the organic search results pages, the more “visible” the page will be. There are hundreds of factors that are used to calculate the authority of a web-page and Page-rank is one of them. Search engines perform several activities like Crawling, Indexing, Processing, Calculating relevancy etc. in order to deliver search results.

The technique of writing viewable text on a web page in such a way that it reads well for the surfer is called SEO copywriting. Its purpose is to rank highly in the search engines for the targeted search terms. To achieve the goal of genuine content in the pages and avoid doorway pages, search engines use SEO copywriting. Doorway pages are the fake pages which are created for achieving high ranking in search engines. A page ranking is measured by the position of web pages displayed in the search engine results. If any search of keywords in the search engine and the search result putting a web page in the first position, then the page is considered of the highest rank.

SEO is the process of designing and developing a website to attain a high rank in search engine results. On Page and Off Page are two ways of search engine optimization which helps to achieve this goal. In SEO, On-page Optimization is the base and results can be achieved fast if a website has good onsite SEO optimization. In On-Page SEO, the Meta title tag should be unique and short descriptive and description tag defines page relevant description which will show in the search result. Always choose high-quality keywords through keyword tool that’s target the business. URL optimization, content, sitemap are also the important factors of on-page SEO, which is to be focused

Off-page optimization is very important part of SEO which refers to the website’s overall “authority” on the web. It is a long-term process and takes time to improve. It includes acquiring backlinks to website page from the authority sites in your niche. Off-page optimization does the background work for a better search result. In off page optimization, different kinds of links have to be created and different kind of source like the article, directory, social bookmarking, press release etc. are needed from which links can be created.

In a nutshell, for achieving optimal ranking in the search engines the points like keyword density, inclusions of robots.txt, sitemap.xml, and urllist.txt, prominent keywords in the title, meta tags & headings etc., should be included in the ethical strategies. Search Engine Optimization is the way to fetch traffics on websites from Search Engine. To fetch more traffics on websites there is a need for high page rank on search engine. SEO will give all the way to high page rank on search engine and make the website visible to all search engine.