This is a company that's been around for over 100 years, so they seem like a solid company to do business with, right?

Well ultimately I'll leave the decision up to you because they can be good for certain businesses and do absolutely nothing for others. I'll lay out the pros and cons and let you decide at the end.

The Yellowpages, big yellow, grandma's booster seat. and now YP online. Advertising your business used to be as simple as buying the biggest ad in the book, then came the internet, multiple competitors in the phone book arena, coupon books, door to door sales people, community boards. the list goes on.

So where do you spend your money and how much should you spend?

That's a different topic that we'll be writing on in the future, but for now let's stick to the Yellowpages and YP online.