“Is Tyohar Paryavaran Se Pyaar”

Zee News initiative to celebrate festivals in eco-friendly manner with leading MSO’s in Delhi, Mumbai & Kolkata.

Every festival fills our hearts with joy and this joy doubles when the celebration is in harmony with the environment. This festive season, Zee News has initiated an awareness campaign – “Is Tyohaar Paryavaran Se Pyar”. This initiative has been launched with an objective to celebrate festivals in a new style – in an Eco-friendly manner, without taking away the spirit of the festival but at the same time securing the future for our children. The campaign also aims at engaging the members of society by encouraging them to take concrete action towards the change.

Through this endeavor Zee News is spreading a new ray of hope that enlightens the living beings, by not using hazardous and energy guzzling devices, which pose a threat to our environment.

Zee News and Leading MSO’s in CAS zones have together launched an initiative to celebrate festivals (Durga Puja, Dusshera, Diwali, Bakrid, Guru Nanak Jayanti, and New Year) in an eco-friendly manner.

Under this initiative, Nation wide campaign has been started where Zee News is running campaign awareness TVC’s on the channel & on 14 cable platforms. Zee News has specially a designed contest where best ideas to celebrate festival in eco friendly manner will be rewarded.

So far, we’ve got tremendous response for this activity; keeping Zee News well-placed in approx 3.75 lakhs HH which contributes apprx 8-10% of Zee News consumption. (These are places where Zee News was not available from last few years).

For the very first time people will get a chance and a free trial to watch Zee News for the span of 4 months.

Zee News is conducting a tactical marketing activity to engage viewers on the channel to spend more and more time on it.

Apart from Zee News campaign communication is being successfully promoted on 24 Ghanta (Bangla) & Zee 24 Taas (Marathi) through campaign Promos and tickers in their respective languages. The same is also running on MSOs on their home channels.

Nation’s leading celebrities Ajay Devgan and Bipasha basu have also joined this campaign and supported the cause.

You can watch your favourite Zee News channel on various DTH Platforms:

1. Dish TV

Channel No 555

Silver Pack: Rs 125

2. Videocon d2h:

Channel No – 307

Gold Pack: 150

3. Tata Sky

Channel No: 505

Super value pack: 200

4. Big TV

Channel No: 408

Diamond Pack: 298

5. Airtel

Channel No-276

Mega Pack-303