I don;t like diet anythings so I obviously don;t like diet 7 up but isnt as bad as most diet drinks but I still wouldnt buy this product. The truth is I do not like diet sodas, I thinks they taste even sweeter than normal sodas. I dont like this at all. I thought the 7-UP diet Lemon Lime soda was going to be different compared to other diet sodas. Its a not refreshing and has a good flavor it doesnt taste artificial.