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Aaj Tak

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3.0

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Aaj Tak
sanjay laddha@sladdha
Jul 09, 2003 12:19 AM, 2492 Views
(Updated Jul 09, 2003)
Sabse Tez ya Sabse Aacha ?

That’s the moot question.Whether Aaj Tak is the smartest or the best? I think what matters most is the credibility of the news channel.In a nation like ours, where a sensitive event can spark off mass hysteria, the role of these ’’always on, nation-wide reach’’ mediums can’t be taken lightly. Any irresponsible reporting on their part can do irreparable damage. That’s what I like about Aaj Tak.They strive to keep a balance between beaming ’’sensational’’ news and broadcasting quality stuff.Another important factor is high quality hindi language being used on the channel.Now-a-days, that’s the only exposure you get of your mother-tongue since quality newspapers are pre-dominantly published in English language(in non-hindi speaking states). While watching the channel, you feel connected to the vast majority of Indians who’s only medium of expression is Hindi.You share their anxiety, their joy and their concerns. It’s such a great feeling. Programmes which were never beamed on the English news channels find a pride of place here.On Aaj Tak, Festivities can be enjoyed at their best since they are presented in the flavour of local lingo.When I compare Aaj Tak with other hindi news channels, they do not stand anywhere nearby.Whether it is production quality, choice of anchors or topics, Aaj Tak is far ahead.

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