Definitely well named ashirbad. Truly it is a blessing to people like us who takes roti at breakfast at lunch at dinner. The usp of the product is it is not so smooth not so rough so a nice soft dough and round puffed rotis have to achar and enjoy your meal. The price is Rs 35 for 1 kg. Though it is a little higher side comparing with other ata available in market. But believe me friends you will be satisfied. As you know whole grain roti is a better option than any other item in India so if you want to buy ata please go for it.