Aashirvaad Atta is famous because of its advertisement and packing quality. Quality of atta is not good. It is not wheat actually but is more of maida.
The roti made from this aata gets hard and dry, not fit for eating. Local chakki vendor provides with better aata made from quality grains. Grains used in Aashirvaad aata are not good as it could be judge from its taste.
It is not good for health, so go for some other brand or purchase it from local vendor.