As Aashirvaad Atta is well known brand in every household in cities. It’s new product which is offering more nutritions, which cost much more than regular Atta i.e. Rs223/- for 5kg.
When I had a bite of Multigrain Roti I didn’t felt any difference in taste, so when I checked the package I found that there is only 9.1% Multigrain mix. But they are charging much more and proportion of Multigrain mix is much less. The packaging is much tougher than as regular Atta.