Here’s the honest bit: Adtric has a huge list of offerings: SEO, PPC, influencer collabs, affiliate, AR/VR, chatbots, APIs, just close your eyes and call out the service, they'll be ready to offer. (Yes, I did a count… and it’s more than I expected.) That’s great in theory, but midway, I realized my project was swimming in services I didn’t need. My scope began to stretch, which affected the timelines that quickly got muddled, and then began the constant reeling back to finally stop and focus on “SEO social.” I also got pushed toward affiliate marketing and AR experiences without clarity on impact; great ideas by the way, but not aligned with my modest commission-based business model. What I needed was laser focus that circled around one or two high-impact strategies. Instead, I got a full-course menu when all I wanted was a solid starter and main.