New research shows that while parents prefer nutritious foods for the entire family, their preference for healthy foods is about 50 percent weaker when they’re selecting products for the kids, rather than for themselves.
A University of Iowa professor and his son asked a series of questions of a group of seven-year-olds and one of their parents to gauge their interest in healthy food. Irwin Levin, a psychology professor at the University of Iowa, says parents seemed to be weighing whether their kids would refuse to eat some foods.
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