Alpenliebe’Jee lalchaye, raha na jaye’.Alpenliebe commercial is one of my favourite as it is both funny and innovative.’Jee lallchaye raha na jaaaye’sounds good to the ears for its jingle and execution.this ad depicts the basic nature of a human mind.
Here it shows that age iws not a bar to their desires, rather it is hidden within.which comes out when it is difficult to resist.
This commercial is successful in targeting all the age sections.The satisfaction shown on the faces of characters is so beautifully captured by the camera that it becomes difficult for the viewers to resist themselves from tasting it atleast once.It is a brand of Perfetti was launched in 1996 which has totally changed the basic concept of ours. Previously candy commercial were meant to target only kids segment but this Ad targeted all by showing that even an adult is a kid within.