I bought firle tv stick some days ago and I would rate it as an average device as there is nothing too damn new if you already have a smart tv. The stick and remote are sleek in design and feel premium in appearance, interface is like most smart tv which is pretty descent. The feature of using echo with fire tv is awesome like voice control and search. In terms of user friendly it is ok but not the excellent one as setup is gets lost sometimes. It is value for money if you have prime and netflix subscriptions and non smart tv. Stylle of the device and remote is pretty smart and looks futuristic to me.