In 2013, Amazon stepped into India and changed the entire e-commerce market.
They have the best UX e-commerce website, every pixel was measured, reworked and enticed the end user.
You won’t see a single pixel gets wasted in Amazon. When it comes to Amazon, the product is highlighted in a better fashion.
Pricing! They just do a magic here. ( Immediate Quora challenge: Think about 5 Products that you commonly/regularly use, go to Flipkart and Amazon to compare and see the difference yourself)
Customer service is top notch.
Result: In 2014, Amazon sold 63% of all books bought online and 40% of all books sold overall