The company was founded in 1994, spurred by what Bezos called his regret minimization framework, which described his efforts to fend off any regrets for not participating sooner in the Internet business boom during that time.[18]
In 1994, Bezos left his employment as vice-president of D. E. Shaw & Co., a Wall Street firm, and moved to Seattle. He began to work on a business plan for what would eventually become Amazon.com.