Once it became fashionable to shop at malls, the aging Amrutha fell far behind her newer and hipper cousins. Despite crowd-pullers like CCD setting up shop on the outer periphery of Amrutha Mall, the rest of it remained a forgotten relic of the past, a past bereft of bowling alleys and multiplexes, a past where it was either Amrutha or nothing at all.
To be fair, Amrutha Mall failed because of its own refusal to innovate. Prime Time remained stubbornly open, despite the cold indifference of city crowds. Despite the high value of the real estate, no high-end brands were seduced to set up shop here for a considerable time.