People of India has made Amul a synonym for butter. For the last 50-60 years Amul has become the most popular brand for butter. The little girl in all amul posters has been a part of Indian society since 1950. Amul has maintained an unattainable run of success in production and marketing.
Unlike other cheap local brands Amul has its own taste. My family uses this brand from before I was born.
I strongly recommend this brand to everyone.