I have been consuming Butter since my childhood & its either white home made butter or Amul to trust upon. Its always fresh (do see expiry date on package). It adds to the delight & taste of any kind of meal. When ever I use to visit Vadodara, Gujrat I use to feel so happy on seeing its plant. It is all clean & machinery operated (so no humans to touch it). It added to my trust & dependability to ask my kids to provide them with the same pleasure while having any meal at any time (morning, afternoon, dinner or snacks).
Its aroma simply reminds me not to forget to keep it on the dinning table. Although it is nice but I also take it in consideration not to over eat to get obese (excess of eveything is bad). I tried 2-3 other brands but nothing to match with Amul butter. Apart from adding it to the food , it also gives ideas how to do more experiments with it & come out with another delicious dish. Not to forget its ’Amul Girl’ - all time favourate cartoon character. I would like to suggest the company to make some comic strips to appear in newspaper & depending on its publicity to go for a movie or series for the same. I remember being a kid I did read few such strips but fail to recall where & how.
Its always to come up with new ideas to sustain in such a competitive market as children are now more independent to make their decisions & Amul butter sure focuses on all age groups. Keeps it up Amul!!