In December 2015, Amul launched a new version of Tricone with Belgian Chocolate flavor. Earlier this year Amul has already launched Epic which was a stick ice cream having Belgian Chocolate flavor. Epic was complementary to Magnum, a high demanding product of Amul’s rival company Kwality. However the prices of Epic was half as that of Magnum.
The newly launched Belgian Chocolate Tricone is another version of Epic, but in a cone option. The price is same as that of Epic. I believe Amul is having an edge over its competitor by introducing new versions of products and giving more choices to its customers. Try the new Tricone, hope you will like it.