It comes in a white and blue colored tube, not very long in size, the tube contains the ingredients and some benefits of using this toothpaste.
Its got an amazing flavor, I just love it when I brush these days, its taste makes me want to eat some toothpaste. Also its got a very long lasting effect, I feel very fresh even after 4 to 5 hours of brushing. Also it cleanses the teeth really well, the condition of my teeth have improved quite a lot plus theyve whitened to some extent. Its worth my money.