Lets talk design first. It hasnt changed at a lot since iPhone X unvieled in 2017( more than 3 year old phone) so pretty old design and asthetics and the notch hinders the user experience as it blocks some content and looks ugly. Also the display is just 60hz ( which is nothing as per todays standards) as opposed to 90hz or 120hz ( & even higher) offered by other conpanies at a fraction of the cost. The battery size comes next which is miniature compared to the rest of the competition, so it hardly lasts a day. Another flaw is the lack of headphone jack, so you either need to buy a dongle or expensive wireless earphones. Also there is no option to expand the storage as sd card is not supported so you need to pay more to get more storage. As far as the price is concerned you are totally screwed as you need a fortune just to buy the entry level device ( which costs around 70k) which is just not value for money as you can buy a device with similar or greater specs with a fraction of the cost of iPhone 12.