At this price you might as well just buy a 5 if you can find one, which has a nicer build, or just pony up the relatively small extra and get the full 5S. There’s not enough clear daylight between the two models, and the 5C’s price means it’s not really a budget competitor. Who can justify / afford the 5C but not the 5S?
And Apple’s pride notwithstanding, the latest phone needed a 4.5"+ screen. This is not enough for the next whole year. I initially resisted the Tim Cook bashing, as I felt that Apple’s success could hardly be down to just SJ. But TC does come across as a manager rather than a leader, and Apple are treading water at the moment(though iOS7 does look nice).