Apple is well known and brand.And now a days its leading worldwide.sevice of apple is too good.Iphone 5s has a great camera I loved the camera of 5s ever.with 2.2ff its very good clear and sharp.with the gold one its look classy.iphone 5s has a great fingerprint sensor too which detects very fast.And best is that the screen.Screen is too handy not that big but easy to use.