Apple needed to do just one thing to keep me as an iPhone customer: enlarge the screen. I’m not looking for an iPhablet, mind you, just something in the Galaxy S4 range to better accommodate my aging eyes.
Alas, it wasn’t to be. The iPhone 5S has the same screen dimensions as the iPhone 5, which is merely half an inch taller than my iPhone 4S. I’m afraid that’s a big no-sale for me.
A faster processor? It’s just a phone!
Remember how in the early days of desktop computing, we all chased faster and faster processors, then stopped caring because they got fast enough? That’s how I feel about smartphone processors.
If you watched today’s Apple presentation, perhaps you noticed that Phil Schiller spent a lot of time talking about the new A7 chip’s specs - its 64-bit architecture, billion-plus transistors, and so on- and very little talking about how they benefit the user. Know why? Because for the most part, they don’t. A faster processor may help with certain games and apps, but it will also consume more power - which is why Apple said almost nothing about the iPhone 5S’ battery life. Speaking of which.
No improvement to battery life
I don’t need or want a faster processor in my phone, and I suspect the same is true for 98 percent of all users. What I do need is a bigger, better battery. The iPhone 5S doesn’t have one.
Yes, Apple managed to deliver more or less the same talk, video, Internet, and standby times despite including a faster processor, but that’s not an improvement. That’s treading water while carrying more weight.
Still no 128GB model
I’ve never understood why Apple doesn’t offer this option. Most users carry growing libraries of apps, games, music, movies, and the like, but Apple has never seen fit to push past the 64GB limit for iPhone storage. Most Android phones have a microSD slot that allows virtually unlimited storage - maybe not in a big contiguous chunk, but at least you have the extra breathing room if you need it.Schiller talked up the iPhone 5S as the "gold standard" of smartphones. So where’s the 128GB option many users have spent years clamoring for?
A little catch-up, very little innovation
There’s no question Apple’s fingerprint reader will garner lots of attention in the coming days, and with good reason: it’s an innovative feature - arguably the iPhone’s first real hardware innovation in years.
But it still feels, well, small. Maybe that’s inevitable; maybe we’ve seen just about everything a smartphone can do, and small, incremental improvements are all that’s left. On the other hand, aren’t we all waiting for Apple to wow us again? When was the last time that happened?