This phone beats the hell out of all the competitors in terms of sheer performance. The RAM wars, GHz wars and Megapixel wars are simple gimmicks once you use this phone. I have an iPhone 5 myself and have never had any complaints or slowdowns.
I was using a Samsung Phone and boy that was bad. It was bad to the core. Other phones too were bad big time and then we decided to go for this "High Priced" phone.
And the results are astonishing - No Call drops, no battery sudden drain, no heating up, acceptable battery life, Wow what a camera and the list goes on.
Pros:
Amazing interface - Apple has always kept it clean
Outstanding camera
Outstanding premium looks
Amazing ecosystem, in case you also have a Mac/iPad these devices interconnect seamlessly through iCloud
Awesome screen(All that Gorilla Glass and so on fade away against the vibrancy of this phone’s screen - Don’t understand the gimmick of having to play Full-HD videos on phone, the screen’s too small to make out the difference)
Cons:
There is no 32gb version but that’s fine, mostly we use Google Drive and iCloud nowadays
Size - Yes, it is a small issue, a 4" phone is way better to use in one hand than a 4.7" but this con is simply overshadowed by the sheer performance of this phone
Biggest Pro: It comes in Gold color - extremely popular among Women.