The Iphone and Iphone 7 plus launch this September repersents a departure from tradition for apple and in many ways a risk instead of the usual tick tock cycle where each S is followed by a brand new design the new iPhone looks preety similar to their counterparts from the previous two years and spot nearly identical dimensions there are more changes than there are in a typical S cycle but if you have a rose gold I phone 6s or a silver I phone 6 plus for example the differences may not be apparent at first glance.in a world in which a devices reception is driven by it’s looks it was not surprise that the initial reaction to iPhone 7 and iPhone 7 plus was lookwarm