It’s no 1 company in this world
And it is a new best phone in the smart world
The iPhone 7 and 7 Plus are deeply unusual devices. They are full of aggressive breaks from convention while wrapped in cases that look almost exactly like their two direct predecessors. Even that continuity of design is a break from convention; after almost a decade of Apple’s steady two-year iPhone update pattern, merely retaining the same design for a third straight year plays against expectations.
Inside that case, everything else about the iPhone 7 is a decisive statement about the future. The dual cameras on the iPhone 7 Plus promise to usher in a new era in mobile photography. The iconic iPhone home button is no longer a physical button, but instead a sophisticated ballet of pressure sensors and haptic vibration motors that simulate the feel of a button. The new A10 Fusion processor blends two high-power cores that rival laptop performance with two low-power cores that combine with a much larger battery to extend run time by up to two hours.