Apple is very high branded company. iphone 7 is the smart choice of millions of people in the world. the iphone 7 come with latest and fantastic feature in it.the processing speed is quick and amazing.the new iphone is loaded with many new feature.it has a powerful front and rear camera.from all side the phone is wonderful to use.but the price of this phone is too high to buy.that one thing I do not like about the phone.and software price is also very high.from my opinion if you afford to buy this latest technology that buy this smart phone.