Of all the iPhone releases in the decade following the 2007 original, the iPhone 8 has probably generated the least excitement. There’s a very good reason for that: the iPhone X ( ten) . Apple’s nomenclature sends a very clear message: The best iPhone you can get isn’t the iPhone 8, or even its big brother, the iPhone 8 Plus, but the iPhone X. And you don’t have to wait two years for it, because it’ll be here in November.