The iPhone XS and iPhone XS Max are among the best phones you can buy, and if you've been holding off on upgrading your iPhone 7 or iPhone 6s, either one of these handsets will feel like a huge leap forward. The cameras are miles better — especially in low light — and the A12 chip provides a big speed boost.
Between the two, I'd opt for the iPhone XS Max because of its bigger and more immersive 6.5-inch display and longer battery life, but the iPhone XS is the new iPhone to get if you want something more one-hand friendly.
if you're deciding between iOS and Android, the $999 Galaxy Note 9 is an excellent alternative to the iPhone XS Max, offering an even more colorful display, double the storage and the handy S-Pen. The Google Pixel 3 XL is the ideal choice if you want an even better camera than the iPhone XS along with a big display.
For those sticking with the iPhone, many will prefer the cheaper iPhone XR, which offers nearly all of the great features in the iPhone XS and iPhone XS Max for $750. But if you want a superior OLED display, dual rear cameras and less bezel, I'd splurge on the iPhone XS Max for it's even bigger screen.