The Apple watch is an extraordinary small and personal device. It is designed to participate in nearly every moment of your day, But the Apple watch is also an enormous device, It’s first entirely new Apple product in five years, and first Apple product developed after the death of Steve jobs. It’s full of new hardware, new software, and entirely new ideas about how the worlds of fashion and technology should intersect. It’s also the fist smart watch that might legitimately become a mainstream product, even as competitors flood the market. Apple has the marketing prowess, the retail store network, and the sheer determination to actually make this thing happen.