Its a chemical free;soap free face wash which Im using for over a year and Im in love since then and Ive stopped trying any other face wash brands. The reason I wanted to use is only because of its medicinal property constituent that is TEA TREE OIL. It suited me very nice as Ive a oily pimple prone skin, and trust me folks, This had reduced many acne and had cured it from coming back on my face. It improves the skin tone to a decent limit only if you use regularly and for a period of time to see difference.