You definitely cannot say that Asus lacks innovation. In terms of cooling methods, the notebook segment over the last couple of years has been very conservative. The gaming world is therefore really eager to see the latest high-end flagship GX700, which is accompanied by a dedicated water-cooling. The manufacturer calls it the Hydro Overclocking System. The designation says it all: The luxury GPU from Nvidia, the GTX 980, can only utilize its full potential with the attached water-cooling. The situation is similar for the Skylake processor Core i7-6820HK, which is even overclocked.