Let me summarize my views on the phone here:
Premium build quality.
Great battery backup, thanks to a massive battery. Easily survives 2 days on normal use.
The best-in-class customisable Zen User Interface.
Leather Finish938844 at the rear adds to its premium look in addition to giving an extra grip.
Nice camera with laser autofocus. Pretty good even in low lighting conditions.
Buttery smooth navigation. No lag anywhere at all.
Makers haven’t preloaded the phone with many useless apps, and thanks to that.
NB: A charger of 5.2V DC @ 1 A does the job in about 4 hours which is pretty okay considering the juice it can deliver for next 2 days.
In short, Asus Zenfone Max is a beast that comes under 10 K. Go for it.