Asus is enjoyed moderate success with earlier models in the ZenFone series in India, but subsequent launches haven’t fared so well. A lot had to do with the manufacturer’s lackadaisical attitude with updates, and that’s an area the brand is looking to fix with its latest device, the ZenFone Max Pro M1.
The M1 is an India-first device that’s designed to tackle the unique challenges in the country. ASUS mentioned that after listening to a lot of feedback from its community in India, it decided to go with a vanilla Android skin that’s devoid of any ZenUI customizations. Instead of partnering with Android One like HMD, however, ASUS is offering its own pure Android build, and the company is stating that it will deliver timely updates.
Then there’s the battery: the M1 comes with a massive 5000mAh battery, because a phone is still the primary gateway to the internet for a majority of Indians. So ASUS threw in a battery that’ll easily deliver two days’ worth of use.