The first thing to say about Aveda is that they make great hair products. The second is just as important and that is that they do so with as little damage to the environment as possible.
When and Where did the company begin?
The company headquarters are in Minneapolis and the founder is Horst Rechelbacher.
Horst had his own hair salon and in 1968 he decided to create a plant based shampoo for his clients. He did this in his own kitchen the first shampoos were Clove, Black Malva, Blue Malva, Chamomile and Madder Root which are still in todays range.
Two years later he went to India and learnt about the healing arts of Ayurveda and aroma, this helped him to focus on what he wanted to create himself.
In 1977 he established his first office, cosmetology school and laboratory.
In 1978 the Aveda brand was launched.
The ethos to make products from plants not petrochemicals.
They now produce hair care and cosmetics from organically grown plants and other renewable resources, and keep packaging to a minimum and recycle wherever possible.
But why is it a good hair care range?
Well apart from being natural and environmentally friendly, it makes your hair feel, look and smell good, which is what we all want isn, t it.
Pure Fume Brilliant Collection....A range of products that perfume the hair as well as adding moisture and shine.Contains Ylang Ylang, Jasmine and Rose.
The range includes shampoo, conditioner, spray-on-shine, styling cream, pomade and a serum.
They all add moisture to the hair without greasiness. The spray-on-shine refreshes the hair and gives a smooth glossy finish it is very popular with film stars and celebrities.
This range was developed for afro-carribean hair, but is equally suitable for asian and european hair.