Axe is undoubtedly the number one deo brand in India. U may say they have done really go marketing or whatever but I find their products very innovative and useful.
Common we all know their famous ads and their collection of fragrances.but wat is best about axe is that their quality of fragrance and their bottle design. It does not last to long.(the normal deo) but people are really gonna love the way you smell. Most of the axe fragrances are very soothing and nice.and more ova they have a huge brand value!
I wud advice u to go for axe dark temptation and music star!.their limited edition bottles are also very nice in fragrance!