I really dont know from when I start useing axe fragrence, I realy being addict of its durabililty its cool fregrence and its long lasting.its always easy to get at every cosmatic and genral store too.ha ha its funny but it is totaly true.there are huge vairaety introduced by axe for sense the fregrence.i mostly like : axe pluse deo, axe dark temptation axe signature mystereious, I like most axe temptation, if I really tell u from 2007 I use axe and now a days I never use such another product.i really recommand you to use it just for one time u easily become a axe fan.