I have been using axe deodrant for atleast 3 years now and 1 thing is for sure that you will be completely satisfied by the fragrance and durability of the fragrance that it offers. The new bottle design is very appealing to the customers and the fragrance almost lasts for 13-14 hours in summer which is quite decent for a deodrant. Axe is a brand that everyone is aware of because of the level of awesomeness that they bring in their products. A must try brand for the deodrant lovers.