I am not a big fan of Axe and never liked the smell.its very strong and powerful and it hurts the nose alot.i get headache but the axe commercial its always been something.they give such fantastic 2min story with their ad like even angels fall from sky or the chicolate axe where all girls/women follow the man.its very sensous ad that lingers in yourmind for quite sometime.very enigmatic, powerful, bold ads for men.
Very strong and confident marketing strategy and definite a thumbs up for the ads but wont recommend anyone to buy the product