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Recently I have purchased this Ayur shampoo.After trying many products in the market that were totally chemical based I had read few reviews and did some market research on herbal shampoos and finally decided to go for Ayur. First since this is a herbal shampoo and I had read the ingredients and found it preety cool to give it a try. Some of the main ingredients includes Amla, reetha, Shikakai, laureth sulphate, aqua, Methyl paraben, Propl Paraben etc. The fragnance is purely herbal and quite nice. On application it gives a very rich lather and hair looks very lustrous.Also it cleans the scalp effectively. Apart from this the product claims to fight against pre mature greying, dandruff and itchy scalp. Reetha being an excellent conditioner leaves the hair smooth and shiny.I am quite happy using this product.It has reduced my hairfall problem considerably. The only flip side of this product is that it is not paraben free. Otherwise it is worth to try.