Soft and mellow, sweet and rich. They should fill it inside chocolates or something. Its a pretty little drink to have but for people like me who seek drunkenes rather than appreciation of creamy smoothness it can be a slightly frustrating experience. But assuming that not all of you out there are hardened alcoholics id definitely advise u to keep a bottle of it around.Its also a good way to get teetotallers of that awful straight and narrow track and get them to enjoy alcohol slowly. Theyll go gaga over the chocolate part of it at first but the alcohol is bound to have its delicious nasty after effects. thats the way it was for me.... if I hadnt started with deceptive old baileys irish Cream I wouldnt be in the gutter right now. But thats another story.....to be continued when I review cheap Lady Di vodka :-)