Bajaj is one of the leader among the makers of CFL bulbs in India. You can trust on this LCD bulb. I have been using Bajaj CFL bulbs for more than 6 years. I found it long lasting.
There are many brands in the market among which what I feel after using many of them is that Bajaj CFL have comparatively longer life if u buy a CFL of any other brand of the same cost.
The whiteness of light of this bulb is better than other bulbs. If you wish to choose among different brands in the market, you should go for Philips or Bajaj.