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Bajaj V

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3.8

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Bajaj V
Liza K@LizaSpeaks
Feb 16, 2016 11:08 PM, 11383 Views
BAJAJ V emotional marketing strategy

Bajaj has always come up with unique features with fuel efficiency & durability.BAJAJ V  is product keeping an eye on country’s current atmosphere.


A lot is spoken about India first hence manufacturing a bike out of molten steel of VIKRANT SHIP is a great marketing idea. However what consumers look upto needs also to be cared of, lets look what do we get from it.


PRICE- sounds realistic & can help in achieving good numbers. Color changing fuel LED is display is good feature.


Design:- the design is not much appealing & the most disliked part would beb the headlight, it looks as if the bike’s front part is bent.


Engine capacity, chasis & rest technical features are not much different with the current age bikes.


though it will consist a minuscule amount of INS vikrant’s steel, but I don’t think it will bring more luck to the product.


emotional marketing strategy won’t work out for this BIKE.

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